The Rise of Faceless Social Media Accounts

2023-10-19•Trends VC•Share on Twitter•Share on Linkedin•Copy link

Summary:

Big media companies are recognizing the value of faceless social media accounts and acquiring them to reach new audiences.
This trend is driven by the desire to diversify content offerings and tap into the engaged communities built by these accounts.
For example, Warner Music Group acquired Daquan, a popular faceless social media account, for $85 million.

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